Hugging the southern shore of Lake Superior, the Wisconsin Lake Superior Scenic Byway winds 70.4 miles through some of the most pristine wilderness in the Upper Midwest. This National Scenic Byway follows WIS 13 from Brule to Ashland, offering travelers an unforgettable journey where ancient forests meet the world’s largest freshwater lake.

The route passes through charming lakeside communities including Cornucopia, Wisconsin’s northernmost village, and Bayfield, gateway to the stunning Apostle Islands National Lakeshore. Stop to watch commercial fishermen bring in their catch, explore historic sandstone sea caves, or sample fresh whitefish at waterfront restaurants. The byway traverses the Chequamegon-Nicolet National Forest, where towering pines and hardwoods create a canopy of color.

Numerous scenic overlooks reveal panoramic views of Lake Superior’s endless blue horizon. Pull over at Meyers Beach for sea cave kayaking or hike to breathtaking cliff-top vistas.

Best time to visit: Late September through mid-October for spectacular fall foliage, or summer for beach access and island excursions.

Allow: 2-3 hours for a leisurely drive, or a full day to explore the Apostle Islands, lighthouses, and local orchards that make this stretch of Wisconsin truly unforgettable.

Explore Nearby

• Sand Island Light — Lighthouse in Wisconsin
• Chequamegon Point Light — Lighthouse in Wisconsin
• Flood Bay State Wayside — State Park in Minnesota
• Gooseberry Falls State Park — State Park in Minnesota
• Superior National Forest — National Forest in Minnesota